by Marc Mawhinney | Jan 28, 2020 | Blog
I once heard about a crazy marketing strategy that involved toothpaste. Back in the 1950’s, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost. He offered to sell the...
by Marc Mawhinney | Jan 27, 2020 | Blog
I had one of American’s leading mid-life dating coaches, Jonathon Aslay, on the podcast today. After losing his 19-year-old son Connor in 2018, Jonathon’s grief led him on a soul-searching inner journey where he became aware of an often-overlooked dimension of...
by Marc Mawhinney | Jan 26, 2020 | Blog
If there’s one thing that will kill your coaching business, it’s neediness. it’s like Kryptonite to Superman, or cutting Samson’s hair. As a past guest on my podcast, Rich Litvin, likes to say: “Needy is creepy” A lot of coaches...
by Marc Mawhinney | Jan 25, 2020 | Blog
During its successful nine season run, “Seinfeld” was known as “a show about nothing”. Despite this moniker, I’ve found some golden nuggets buried inside a number of episodes. I’ve applied one strange, memorable lesson from a...