Episode #771: Mike Wayne: Want To Get More Engagement on Social Media? Here’s How!
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Rather than drooling over prospects, do this
John Wooden had a unique strategy for recruiting players to UCLA: Instead of drooling and begging them to come play for him like other coaches did, he let them make the first move. He didn’t want to twist a student’s arm to play for his team and figured...Why I’m allergic to swipe copy
There are lots of templates and scripts for sale out there to help you create content. It might sound like a great way to do it – just “plug and play” – but in my experience it doesn’t work. You lose your originality, and come across...I didn’t think that email subject line was “controversial”, but she did …
I once sent an email to my list that received a shocked response from one subscriber … The subject line that offended her: “There’s more than one way to skin a cat” My email wasn’t literally about taking the skin off a cute little feline (I...