by Marc Mawhinney | May 9, 2021 | Blog
In my travels, I often come across podcast hosts who want to monetize their shows. They’re usually looking for that magical sponsor, who will throw boatloads of cash at them for the honour of being mentioned on air. But big sponsors aren’t easy to get. Leo...
by Marc Mawhinney | May 8, 2021 | Blog
Let’s talk about the rise of fake influencers in the online space. I thought it was bad when I first started online, but (call me Captain Obvious) it’s gotten even worse in the last few years. For example, fakes are buying empty shopping bags online to...
by Marc Mawhinney | May 7, 2021 | Blog
The media has one goal – to make money. To do that, it needs to draw as many eyeballs to it as possible, and keep them glued to their product for as long as possible. The best way to do that is to serve up a steady stream of bad news, filled with “the sky...
by Marc Mawhinney | May 6, 2021 | Blog
There’s a term in baseball called the “Mendoza Line”. It’s named after light-hitting shortstop Mario Mendoza, who consistently had a poor batting average around .200, so his teammates used to joke that .200 was “The Mendoza Line”...
by Marc Mawhinney | May 5, 2021 | Blog
I recently came across an article that listed the 40 most common sales objections, and the author’s recommended reply for each of them. The four top objections on the list: “It’s too expensive””There’s no money””We...
