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When you miss the guy in the gorilla suit

There’s a famous study that illustrates how people miss things when they’re focusing on something else. For it, participants were shown a video of basketball players (half in white shirts, the others in black ones) passing a ball back and forth. The...

Getting coaching clients while you sleep?

I sometimes talk about getting coaching clients while you sleep, but I have to clear something up: I’m not one of these guys who thinks you can do 5 minutes of work and then get a flood of clients overnight every night. While “The Four-Hour Workweek”...

Re: coaches charging by the hour

In my opinion, coaches shouldn’t structure their businesses to charge by the hour. If you’re trying to cobble together a bunch of single sessions at x dollars/hour, you’ll either have a tough time filling them, or be burned out (or both). Or...

I hope you keep this beside your bed too

Here’s some feedback I got from Pam, one of my Secret Coach Club subscribers in the UK (who’s been with me since the very first issue way back in March 2017): ===== “I keep my SCC newsletters beside my bed, so that I see them last thing at night and...

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