For thirty years Dr. Richard (Rich) Madow, along with his brother David, has been helping dentists reach levels of success that they never imagined before. Through their inspirational dental conference speaking, dental practice management coaching, new patient programs, and much more, The Madow Brothers are known as Key Opinion Leaders in the profession. Their podcast for dental practice management, “The Dental Practice Fixers,” is turning out to be dentistry’s most exciting and informative practice building show. In this episode, Rich shares his unique tips and business building strategies, and I know you’ll gain perspective that you can apply to your own business, regardless of the niche you operate in.
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In this episode you’ll hear:
- Rich’s start in the dental industry in 1984, and how he utilized print newsletters to build his following and business
- How (and why) he went from having his own dental practice to coaching other dentists
- Why Rich decided to offer a new way to host dental conventions
- What his coaching business looked like in the 1990’s, without video conferencing and the other technologies that exists today
- Rich’s take on competitors in his niche
- Some changes in the dental world he’s seen since 2020, and how his approach has shifted to adapt to the challenges he has faced
“When I graduated dental school, I had no idea that this world [of coaching] even existed.”
“We didn’t even realize it, but we had our own little mastermind club at the time.”
“Our best potential client is someone who has worked with a coach before.”
“I don’t see the excellent coaches as competition.”
“I’ve been through many stages of the coaching relationship, and at the beginning, I felt pressured to sell the dentists our coaching services. Now I feel like I am the opposite, and I am just very matter of fact. I know I can help you.”
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