A returning guest of the podcast, Dennis Brown helps entrepreneurs, consultants and sales leaders get more leads and more clients with LinkedIn.
In this episode you’ll hear:
- How LinkedIn has shifted from a professional networking to a content marketing niche
- Tips to show more of your personality on the platform, now that it’s trending to be less “stuffy”
- The importance in differentiating your content
- How to dealing with LinkedIn character restriction (versus LinkedIn articles)
- Best practices for optimizing your profile
“You only get one chance to make a good first impression with your ideal customer profile.”
“I’ve tested and tweaked what really works!”
“LinkedIn wants you live on their platform more than they just want you dumping content there.”
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