Episode #600: Ben Settle: Why It Pays To Be A Villain

by | Apr 1, 2019 | Podcasts

For this very special 600th episode of Natural Born Coaches, I’m bringing back the one and only Ben Settle to share why it pays to be a villain, the problem with virtue signalling, his strategies for dealing with “trolls” (and using them to build your business), and so much more!

In this episode you’ll learn:

  • What the villain mindset is – and isn’t

  • The problem with virtue signalling and what you should be doing instead
  • Why Ben quit social media and how he now spends the extra time

  • His brilliant strategies for dealing with “trolls”

  • The greatest marketing education you can get for free


“The whole idea of the villain mindset isn’t necessarily going to be evil, but it is going to be proactive, which means you are going to make enemies.”

“Don’t sit there and tell everybody when you give to the poor. Just give to the poor!”

“If you just follow the unbending laws of direct response marketing, you’re going to be successful.”

“The best way to know somebody’s state of mind is to look at how they react to politics.”


 Ben’s Website

His First Appearance on Natural Born Coaches

Robert W. Bly’s Books on Copywriting

Be Someone

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