by Marc Mawhinney | Oct 6, 2024 | Blog
I have a question that I like to ask the coaches that I chat with: “What’s your magic number?” “Magic Number” is their ideal monthly revenue from their coaching business. There’s no wrong answer here … That’s the great thing about entrepreneurship, it’s your business...
by Marc Mawhinney | Oct 5, 2024 | Blog
Building a coaching business can be confusing. You’re being hit with advice from every which direction – telling you that you need a complicated funnel with upsells, down-sells, cross-sells, diagonal-sells and enough “off-ramps” to make your...
by Marc Mawhinney | Oct 4, 2024 | Blog
A quote from Douglas Coupland: “A bland smile is like a green light at an intersection, it feels good when you get one, but you forget it the moment you’re past it” About that, there’s a temptation for entrepreneurs to keep things bland, to not...
by Marc Mawhinney | Oct 3, 2024 | Blog
Imagine this: You bust your butt promoting a partner’s offer to your list … You spend hours writing custom emails, social media posts, podcast scripts – the works. Your audience loves it. You deliver a ton of hyper-targeted leads… …only to open your...
by Marc Mawhinney | Oct 3, 2024 | Blog
I once read “The Inner Game of Tennis” by Timothy Gallwey … I haven’t played tennis in more than a decade, and this one is an oldie (written back in the 1970’s) so you might be wondering why I read it. Have I decided to pick up tennis in middle...
by Marc Mawhinney | Oct 2, 2024 | Blog
A lot of people are wary to get on calls with others. They think it’s going to be an arm-twisting, big sales pitch that locks them down into something they don’t want. But I treat my calls differently than others. While it’s nice to get new clients...
