by Marc Mawhinney | Dec 24, 2020 | Blog
I once saw a funny meme that read: “Being famous on Facebook is like being rich in Monopoly – it’s not real, so calm down” I get the point behind it: You can’t buy groceries with your Facebook “likes”. You can’t make...
by Marc Mawhinney | Dec 23, 2020 | Blog
My email marketing program has standard wording for when I first start writing an email to my list: ===== Hi Thanks for being a loyal email subscriber. We appreciate hearing from you. Let us know if you ever have any questions. ===== Could you get any more impersonal...
by Marc Mawhinney | Dec 22, 2020 | Blog
There’s a magic number that applies to politics, but can also apply to personal development: In his book “Campaign Confessions: Tales from the War Rooms of Politics”, veteran Canadian political campaign manager John Laschinger writes about the...
by Marc Mawhinney | Dec 21, 2020 | Blog
Over almost 700 episodes of Natural Born Coaches, I’ve had just a handful of guests who live in my neck of the woods (Atlantic Canada) … but today is one of those rare exceptions. Mark Black stopped by the show with a timely message: how to pivot (and prosper)...
by Marc Mawhinney | Dec 20, 2020 | Blog
It takes some time to build a successful coaching business. You can’t expect to do one week of emails, or a few Facebook lives, or release a couple podcast interviews and then suddenly be swamped with clients and swimming in a vault of gold coins like Scrooge...
by Marc Mawhinney | Dec 19, 2020 | Blog
Whenever I get a new coaching client, I ask that person how they heard about me. They often answer with “I’ve been following your stuff for a few years”. That means that the actions I was taking back then led to me getting a client today, even if I...
