by Marc Mawhinney | Sep 19, 2021 | Blog
When he was younger, I took my son to see the movie “The Nut Job 2: Nutty By Nature”. At the beginning of the movie, the main characters (who are squirrels) are living the high life. They’ve taken up residence in an abandoned nut factory, which is...
by Marc Mawhinney | Sep 18, 2021 | Blog
I’ve been getting better at building up walls to keep daily distractions away from me. I bought Robin Sharma’s book the other day, and he’s big on that too. He writes: “Fashion your entire professional life so as to work within a tight bubble...
by Marc Mawhinney | Sep 18, 2021 | Blog
In “The System Club Letters”, Ken McCarthy talks about how master marketers can learn from Jazz musicians. In Jazz, there are three rules for aspiring players: 1) Find your own voice2) Never play a tune the same way twice3) Know the basics inside and out...
by Marc Mawhinney | Sep 17, 2021 | Blog
Here’s a strange trend that I’ve seen online: I get a cold email pitch from a service provider I don’t know, which includes a long (10-20 minute) video claiming to show how they can help my business and often in a condescending tone about how much...
by Marc Mawhinney | Sep 17, 2021 | Blog
When an unsuccessful person loses a few email subscribers/Facebook friends/etc: “Oh no, I lost potential clients! I better change my message to make sure I appeal to every single person out there and never risk offending one of them!” Good luck with that...
by Marc Mawhinney | Sep 16, 2021 | Blog
A few days ago, I did a Facebook Live about “client avatars”. (I wasn’t talking about the funny-looking blue aliens from the James Cameron movie, but the client avatars that coaches are told they need to identify if they hope to be successful …)...
