by Marc Mawhinney | Sep 18, 2021 | Blog
In “The System Club Letters”, Ken McCarthy talks about how master marketers can learn from Jazz musicians. In Jazz, there are three rules for aspiring players: 1) Find your own voice2) Never play a tune the same way twice3) Know the basics inside and out...
by Marc Mawhinney | Sep 17, 2021 | Blog
Here’s a strange trend that I’ve seen online: I get a cold email pitch from a service provider I don’t know, which includes a long (10-20 minute) video claiming to show how they can help my business and often in a condescending tone about how much...
by Marc Mawhinney | Sep 17, 2021 | Blog
When an unsuccessful person loses a few email subscribers/Facebook friends/etc: “Oh no, I lost potential clients! I better change my message to make sure I appeal to every single person out there and never risk offending one of them!” Good luck with that...
by Marc Mawhinney | Sep 16, 2021 | Blog
A few days ago, I did a Facebook Live about “client avatars”. (I wasn’t talking about the funny-looking blue aliens from the James Cameron movie, but the client avatars that coaches are told they need to identify if they hope to be successful …)...
by Marc Mawhinney | Sep 16, 2021 | Blog
In “Ego Is The Enemy”, Ryan Holiday talks about the “plus, minus, and equals” way of learning from people that he got from MMA trainer Frank Shamrock. Basically, you need three different types of people in your life: Those who are better than...
by Marc Mawhinney | Sep 15, 2021 | Blog
In his book “The Subtle Art Of Not Giving a F*ck”, Mark Manson sums up the current state of social media with what he calls “Victimhood Chic”: ===== “The responsibility/fault fallacy allows people to pass off the responsibility for...
