by Marc Mawhinney | Feb 1, 2022 | Blog
I’m usually a fan of the KISS (Keep It Simple, Stupid) Principle when it comes to coaching offers. Better to have a few clear offers out there, versus 187 choices that confuse the heck out of everyone. But I know that some coaches run into a problem here: If the...
by Marc Mawhinney | Jan 31, 2022 | Blog
It’s possible to build a successful coaching business without paid advertising. You heard me right. When I tell coaches this, I get some some strange looks. You’d swear I told them that I have a magic unicorn in my garage that can whistle “The...
by Marc Mawhinney | Jan 31, 2022 | Blog
This week, Bill Pratt is making available a short, 30 minute automated training on his “Flex Coaching” business model, and in it you’ll learn: Bill’s exact method for getting immediate coaching revenue while delivering full 60-minute sessions...
by Marc Mawhinney | Jan 30, 2022 | Blog
Back when my son was taking Jujitsu classes, the instructor gave the kids a lesson about complaining. One of them was complaining about something (being thirsty, if I recall) and the instructor stopped the class to lecture them. He told them that anything they have to...
by Marc Mawhinney | Jan 29, 2022 | Blog
I was interviewed on four podcasts this week, and one question popped up on all but one of them: How do I create so much content? The short answer is I enjoy creating what I’m putting out into the world. Talking about coaching and business is fun and...
by Marc Mawhinney | Jan 28, 2022 | Blog
One of the costliest mistakes in modern business history was made by former Blockbuster Video CEO John Antioco. In 2000 Blockbuster was riding high, and a struggling little DVD-by-mail rental service called Netflix desperately wanted a meeting to try to sell to the...
