by Marc Mawhinney | May 13, 2022 | Blog
It seems like every online entrepreneur wants to “make money while they sleep” by selling online programs. While visions of sugar plums dance in their heads, their bank accounts will cha-ching with payment after payment rolling in. But it’s easier said than done....
by Marc Mawhinney | May 12, 2022 | Blog
I recently heard Danny Iny talking about the “head vs heart” debate when it comes to pricing online courses. He argued that although you might expect that everyone should make purchasing decisions based on cool logic, that’s not always the case. But he also...
by Marc Mawhinney | May 12, 2022 | Blog
Pricing an online course can be tricky. Put it too low and people won’t think it’s very good, but pricing it too high can lead to “sticker shock”. It reminds me of a few of my favourite scenes in the “Austin Powers” movies … Dr....
by Marc Mawhinney | May 12, 2022 | Blog
I grew up as a big Toronto Blue Jays fan. Some of the most heartbreaking times of my childhood came when watching Jays ace pitcher Dave Stieb miss out on a no-hitter or a perfect game in the final inning on three separate occasions in the late 1980’s. It would have...
by Marc Mawhinney | May 11, 2022 | Blog
Some things are easier to price than others. If you’re selling your smartphone or laptop you have plenty of comparisons to use. Pricing a car? Check the Blue Book and you’re off to the races. But online programs can be difficult to properly price. How much...
by Marc Mawhinney | May 11, 2022 | Blog
Let’s talk about a certain platform out there that hosts online courses. It has something like 250,000 courses, and they usually cost peanuts … We’re talking 10 or 20 bucks a course, or even lower if the platform is giving out coupons for them –...
