by Marc Mawhinney | Jun 22, 2022 | Blog
Yesterday was the official start of summer here in North America, and it got me thinking about something: Summer likes to play head games with coaches, and all entrepreneurs … A lot of potential clients seem to go MIA, posting pics of their trips to the cottage and...
by Marc Mawhinney | Jun 21, 2022 | Blog
I once heard about a crazy marketing strategy that involved toothpaste. Back in the 1950’s, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost. He offered to sell the...
by Marc Mawhinney | Jun 20, 2022 | Blog
I had Libby Rothschild on the podcast today, and she talked about growing a successful 7-figure coaching business in a very unique niche (dietitians!). Here’s what we covered in this episode: The struggles that Libby encountered when she first entered her...
by Marc Mawhinney | Jun 19, 2022 | Blog
Before I launched my podcast in 2014, I told someone about my plan for a show where I’d interview guests who could bring value to coaches. He flat out told me I was crazy to give a platform to my “competition”, and that I shouldn’t do it. “Natural Born Coaches” is...
by Marc Mawhinney | Jun 19, 2022 | Blog
I love organic marketing, but there’s a challenge that can pop up with it: A stale market. Having the same set of eyeballs on your stuff every day is great, but unless you’re consistently creating new offerings then some prospects who already bought won’t be able to...
by Marc Mawhinney | Jun 18, 2022 | Blog
We’re getting close to summer! Speaking of being warm, I don’t do “lukewarm” joint ventures. A “lukewarm” JV is one where you do a little bit of promotion for it (the odd email or social media post), but you really just tip your toe in the water. They also have...
