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My criteria for who I partner with

When choosing who I joint venture with, I have three simple criteria that I follow: 1) Their offer must be relevant for coaches, since those are my people (So if Trojan condoms comes a-knocking, I’ll probably say “no”) 2) The offer has to be valuable and give the...

No “lukewarm” joint ventures for me

Summer is over, but it’s been unseasonably warm for November in Canada … Speaking of being warm, I don’t do “lukewarm” joint ventures. A “lukewarm” JV is one where you do a little bit of promotion for it (the odd email or social media post), but you really just...

A very unique way of doing joint ventures

I do my joint ventures differently than 99% of the people online. For example: Most do JVs where they promote a partner for a little bit, and then take a percentage of sales from that campaign. But I do mine as a “flat fee” – the partner pays a set amount, and then...

A very unique way of doing joint ventures

I do my joint ventures differently than 99% of the people online. For example: Most do JVs where they promote a partner for a little bit, and then take a percentage of sales from that campaign. But I do mine as a “flat fee” – the partner pays a set amount, and then...

Confession: I’m allergic to swipe copy!

There are lots of templates and scripts for sale out there to help you create content. It might sound like a great way to do it – just “plug and play” – but in my experience it doesn’t work. You lose your originality, and come across sounding like everyone else. I see...

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