by Marc Mawhinney | Jan 8, 2023 | Blog
It pays to be different in business. Take Burger King, for example. The company is no stranger to thinking outside the box. That includes trolling its biggest competitor. One of my favourite stories is when it asked McDonald’s for a “burger wars...
by Marc Mawhinney | Jan 7, 2023 | Blog
There was a great scene in the show “Billions”, where billionaire Bobby “Axe” Axelrod was put in a position where had to go out and beg for money. He hit a rough patch in his business, and he had no other option but to visit the Wall Street...
by Marc Mawhinney | Jan 6, 2023 | Blog
Here’s something I’ve shared about simplicity: “I once met a new coach who had 28 different programs and packages … he needed a spreadsheet to keep track of all of them! This wasn’t just confusing to him, but confusing to his potential clients and it made...
by Marc Mawhinney | Jan 5, 2023 | Blog
One of the toughest parts of managing a business can managing cash flow. It’d be nice if everything went according to plan, but curveballs are inevitable. Revenue can be inconsistent, ebbing and flowing. I’ve noticed a trend in coaching, which I’ve...
by Marc Mawhinney | Jan 4, 2023 | Blog
A new series with an interesting concept, “Kaleidoscope” just dropped on Netflix: It’s a heist show that acts like a “Choose Your Own Adventure” … Each episode has a colour instead of an episode number, and you don’t have to watch them in...
by Marc Mawhinney | Jan 3, 2023 | Blog
A good goal for coaches is to get more eyeballs on our marketing emails. If more prospects open our emails, we make more sales. But more than that, increasing open rates also creates a “positive feedback loop”… When you boost your open rate, your deliverability and...
