by Marc Mawhinney | Dec 27, 2023 | Blog
Pricing your coaching can be tricky. You see fees going from peanuts (or even free, ouch) to six-figures a year for a coaching package, with every number imaginable in-between. It’s like the Wild West … While I often get asked by newer coaches how much they...
by Marc Mawhinney | Dec 26, 2023 | Blog
There’s something in the human brain that desires to over-complicate things. If something seems too easy, we instinctively need to add more stuff … For example, take coaches who want to earn $10K/month. $10K months aren’t that difficult. I’m not saying it’s super-easy...
by Marc Mawhinney | Dec 25, 2023 | Blog
Happy holidays! Here are a few things going on in my world this Christmas week: I had Laura Roeder on the Natural Born Coaches podcast today to talk about why 1:1 coaching gets a bad rap. Laura is the founder of MeetEdgar and Paperbell, and co-founded B-School with...
by Marc Mawhinney | Dec 24, 2023 | Blog
My response to the question “Are coaches lazy?” Nope. While laziness is something that hits 99% of people at times (and for some more than others), I don’t think the majority of coaches are struggling because they’re lazy. My belief is they don’t know what they should...
by Marc Mawhinney | Dec 23, 2023 | Blog
It can be confusing building a coaching business. You’re being hit with advice from every which direction – saying you need a complicated funnel with upsells, down-sells, cross-sells, diagonal-sells and enough “off-ramps” to make your head...
by Marc Mawhinney | Dec 22, 2023 | Blog
Yesterday I was complaining about “boring” webinars. I was talking about the ones using the same old slide decks, telling rags-to-riches stories, and stuffing them with 99% fluff and filler. I’m taking a different approach with the workshop I’m...
