Over the years I’ve had the chance to preview and buy a lot of different programs to help coaches grow their businesses.
Some were good, some were only so-so, but I learned from all of them (what to do, or in some cases what not to do when I construct my own programs)
I noticed something in common with most of them:
The order they presented things was mixed up.
What I mean by that is they often put stuff in the early parts of their programs that students probably weren’t ready for, instead of laying a strong foundation first.
For example, the beginning of their program could be about running a webinar to get more clients, but if you don’t know who you want to work with or how you’ll help them, it doesn’t matter how good your webinar is.
Without a proper foundation, your business will sink into the ground.
This is why I spend time in the early part of my “10 Clients In 90 Days program” on the foundational stuff.
I want my coaches to be clear on their markets and their offers before spending a lot of time on the other strategies.
The bonus is the confidence that comes from being clear on your foundation – you’ll be more likely to get out there and enthusiastically promote your wares once you have that part nailed.
If you’re fuzzy on what you want to do with your coaching business, check out 10C90D here:
