An Internet Marketer once asked me why I don’t have any cheap (ie: $7) offerings.
If someone wants to pay me for help, it starts at a few hundred dollars for my DIY online programs or $497 for a one year subscription to my print newsletter where subscribers can “pick my brain” by email.
Then there are my 1:1 and group coaching packages for a heck of a lot more than that.
I’ve heard the arguments for having super cheap offerings …
The theory is once someone opens their wallet to pay a few bucks, they’re more likely to buy other stuff.
And I’m not saying that it can’t work in some cases (ie: selling a hard copy book where they pay a few bucks for the shipping cost, or a self-liquidating offer to eat into the cost of an advertising campaign).
But I told him that I don’t want to play in that world.
Let’s face it, you attract a different type of buyer by charging just a few bucks.
That buyer doesn’t have much skin in the game, so I’m not going to focus on them.
Besides, someone paying $7 and then jumping to a coaching package that costs thousands of dollars isn’t common (I’m not saying that it can’t happen).
Everything I do is to repel the buyers who want to pay peanuts.
I even recently changed my print newsletter subscription options to get rid of the $97 monthly option, and I’m now forcing people to go with a full year at $497 since I was getting some people who jumped in for a month and then left (I want people to experience it for a year, not a split second).
It’s like Al Capone once said, I’d rather have four quarters than 100 pennies …
If you’re ready to get more coaching clients, and you’re willing to pay to do it, check out my “10 Clients In 90 Days” program.
I’ll be working closely with a handful of coaches over 12 weeks, more details here: