It might harsh to say that coaches “suck” at onboarding new clients, but I think it’s safe to say that they could use some help with it.
I can’t blame the industry for focusing more on getting new clients than onboarding existing ones – they feel like they need to consistently bring new clients in to fill their roster and pay their bills, so they view selling new prospects as being more important than onboarding existing ones.
It’s a lot like what happens in relationships – people get bored with their current partner and itch for the excitement and thrill of the chase to go after someone new …
Coaches get that thrill by chasing new clients, although it’s much more profitable to keep your existing clients happy!
A better onboarding process will give you more repeat business, testimonials and referrals …
if you’d like those things, the January issue of my Secret Coach Club hard copy newsletter will show you how to make more profits with a better onboarding process.
It heads to the printer this Sunday night, so you can get in before that deadline by going here:
