With traditional brainstorming the loudest voice often wins.
The person with the most seniority in the room shapes everyone else’s thinking before they’ve even had a chance to form their own.
And the best ideas never make it to the surface.
Bryce Hoffman calls this out in his Red Team Coaching methodology, and he has a replacement for it called “Think-Write-Share”
It’s a simple but rigorous practice that lets teams get better outcomes: more ideas and more equal participation.
You can learn the tool to start using it with your clients by coming to the Red Team Coaching Boot Camp next Monday, April 27th at 12 pm EST.
It’s usually $199, but members of my community get in for free … here’s the link!
