There’s an important line for coaches to draw:
It’s the “Free/Paid Line”.
The FPL separates what you give away for free, and what you charge for.
Unfortunately, most coaches set the line far too close to the “free” side.
They feel like they have to give everything away for free, and only then will people feel comfortable hiring them.
I’m all for giving away free content to show that you know what you’re talking about, and to warm up your market.
I have almost 600 free podcast episodes out there to listen to, a free daily Alexa flash briefing, a 15,000 member Facebook group with lots of valuable free info, and more.
But after almost five years in this business, I’ve learned where to draw my FPL.
At some point you have to draw that line, for the good of your business and for your clients’ sake (since they won’t treat what they get for free as seriously as something they’ve invested in).
Here’s the thing:
It’s possible to pull back on the amount of free stuff you put out there, and still do more business.
Since this Free/Paid Line thing is messing up so many coaches, I’m devoting a good chunk of the October issue of the Secret Coach Club newsletter to showing how to know where to draw it, and how to mix up what you give away for free and what you charge for.
Learn how to use the right mix of free and paid stuff, so you won’t have to guess ever again.
If you’d like to solve this problem once and for all, go here before the deadline this Sunday at midnight (EST):
