For the first 2+ years after I launched my coaching business, I did emails like most other entrepreneurs with lists:
I sent an email out once a week, or twice a week, or every two weeks …
In a nutshell, I held back on the frequency.
And I made sure that there wasn’t anything in those emails that could possibly offend one single soul.
After putting enough people to sleep (including myself), and making very few sales with that method, I was ready to cancel my email account and focus on the activities that were working for me.
But since I had nothing to lose, I decided to do something that many thought was “crazy” in the spring of 2016 …
Daily emails.
In addition to sending daily emails, I also decided to change how I wrote those emails by taking the filter off.
From then on I would write how I talked, say what I wanted to say, and if people didn’t like it they could leave and it wasn’t the end of the world.
The result was a complete 180 degree change in the results I was getting from my emails.
I chased away people who weren’t the right fit, while building a stronger relationship with those who were.
I’m often asked about how I do daily emails, so I’m going to be a guest on Yifat Cohen’s show tomorrow at 2 pm EST to share it all.
I’m also going to be answering any questions that people have about the daily email thing.
If you aren’t completely satisfied with the results from your email marketing, and you’re thinking about getting a little “crazy”, you can join us live to learn about daily emails and to pick my brain about them.
Here’s the link to register for it:
