If people want something bad enough, they’ll find a way to get the money for it.
For example, Apple is releasing its most expensive iPhone to date today to celebrate the 10th anniversary of the first one being released.
It’s going to cost you $1000 US, and is rumoured to have new features like infrared facial recognition technology. wireless charging, and a curved screen.
Regardless of the bump in price (the current highest price iPhone is $769), the phone will still sell.
People love their iPhones, and they see the value in spending a lot of money to have a good one.
When people recognize value, they’ll pay for it.
When that potential client tells you that she can’t afford coaching, it’s probably not true.
She just hasn’t recognized the value or prioritized it. She’s looking at the price tag and choosing to go to that trip to a warn beach down South, or upgrade her kitchen countertops instead.
I can’t count how many times someone told me that they couldn’t afford my coaching (I”m not the cheapest coach out there), but who get back to me shortly afterwards because they found the money to invest in it.
You have to show the person what transformation they can get from working with you. Whether it be to help them launch a business or get a better job, lose weight or save a failing marriage, coaches provide something that can’t come from a vacation or home renovations.
One of my favourite questions to ask a potential client is, after learning what they’re #1 desire is: “What would that do for your life if you achieved it?”
That gives the person the opportunity to dream, and makes it easier for them to realize what you really do.
Do that, and you’ll see more people “finding” the money to hire you.
I may not be Apple, but I am bumping up the investment for my 10 Clients In 90 Days group program this fall (it’s going from $1500 to $2495).
You can still get in at the lower pricing for the next one. Here are the details:
