I once heard a story from a friend who in his past life was a web designer.
Back then he put a page on his website where he laid out exactly who his ideal client was.
He didn’t hold back with his description. He put it all out there …
He described who he wouldn’t work with (those who wouldn’t listen and argued with him, ones who paid late etc) and he outlined the frustrations that his ideal client had around web design.
Once, after a husband and wife hired him to do their website, he asked them why they chose him.
They said: “We read the section on your website about your ideal client, and we thought ‘That’s us!'”
It’s a smart strategy to get clear on who you want to work with, and repel those who you don’t want to work with.
That’s why on the sales page for Secret Coach Club I’m very clear on who’s a good fit, and who isn’t.
The deadline to get in for April is Thursday night, and to see if SCC is a fit for you:
