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The toothless dog

by | Jul 27, 2018 | Blog

Whenever I’m working with a coach who’s fearful of taking action, I like to tell them a story that Les Brown gives in his speeches:

Every day a boy passed a house, and without fail a dog there would start barking and chase the kid down the street.

After this happened enough times, the boy got tired of it. He told himself that he was going to carry a brick and teach the dog a lesson the next time it chased him.

When he passed the house the next day, the dog did his usual routine. But the boy stood his ground, and swung around with the brick in his hand.

He noticed that the dog had no teeth!

It’s a story that illustrates the hold that fear has on most people, and how we give that fear more power than it deserves.

The coaches that I help have all kinds of fears:

– fear of doing Facebook Lives
– fear of hosting a webinar
– fear of emailing their list daily
– fear of discovery calls
– fear of putting their opinions out into the world
– fear of what their family and friends will think
– fear of raising their fees
– fear of saying “no” to someone

And on and on …

In my experience, the reason a lot of coaches are fearful is they’re not sure what to do to get clients.

If you’re confused, it’s awful hard to be motivated to get out there and take action.

That’s why I do my Secret Coach Club hard copy newsletter. Every issue is full of things you can implement right away to push past your fears and get more business.

Think of it as a brick to help you confront your fears …

The next issue goes to print in a few days (the deadline to get it is Tuesday at midnight EST):

www.SecretCoachClub.com

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