Although he’s said some stupid stuff recently, like telling Americans to “screw your freedom!”, I’m still a fan of Arnold Schwarzenegger.
He’s the embodiment of the American Dream, and a great example of someone who used discipline to achieve his goals.
I recently read his autobiography “Total Recall”, and I highlighted a number of passages in it – including this gem from when he was governor of California and campaigning to win a ballot initiative that was put to the voters):
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“I know exactly how to sell something that sounds as boring as ‘infrastructure’ to the voters. We presented it on the personal level. We didn’t just harp on infrastructure and bond amounts. Instead, I talked to voters up and down the state about how angry they were at always being stuck in traffic, about how they were missing their kids’ soccer games or dinner with the family. I talked to them about how frustrated they were with the crowded and temporary classrooms where many of their kids went to school …”
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This way of selling can be used by coaches as well.
People usually don’t pop out of bed in the morning and say “I need to hire a coach!” – they’re thinking about the challenges in their lives and may not even know that they need help.
Try Arnie (“The Governator”)’s approach and put yourself in their shoes … get on a personal level rather than using the boring, textbook marketing that’s too common in the coaching world.
If you need help getting more coaching clients, you can get into my Secret Coach Club for 50% off (for life) by taking advantage of the Black Friday sale that runs until Tuesday.
Get started here:
