In my opinion, coaches shouldn’t structure their businesses to charge by the hour.
If you’re trying to cobble together a bunch of single sessions at x dollars/hour, you’ll either have a tough time filling them, or be burned out (or both).
Or you’ll get a potential client looking at whatever your fee is (ie: $200 or $300 per hour), and be thinking “Gee, is this coach really worth 10x what I make per hour??? I work my butt off at my job … that’s crazy!”
You also don’t want to be getting a look that says “I’m in the wrong business”
It’s better to go with packages – like 6 months, one year, or longer.
If you’re asked by potential clients: “So, how much do you charge per hour?”, here’s how you answer (with props to Taylor Lindstrom for this):
“I don’t charge by the hour, I charge by the awesome”
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