Dan Kennedy once said that the most dangerous number in business is …
One.
When you rely on just one client, or only one source of revenue, you’re taking a big risk should it suddenly disappear.
It’s like that old saying about putting all of your eggs in one basket!
Another Kennedy gem on this topic:
“The flaw in most businesses, that keeps them always in desperate need—which suppresses prices—is: too few lines cast in the ocean.”
Rob Goyette has a program that teaches coaches how to get additional revenue into their businesses, so they aren’t reliant on just one source.
And the best part?
It usually sells for $997, but this week it’s for sale for just $27!
Get it here:
