Awhile back I visited the website of a well-known Internet Marketer.

He was giving away a free resource in exchange for visitors opting into his email list, and the pop-up on his page gave two choices:

For those who wanted the resource, the button said something like “Yes, give it to me!” …

The other button, for those who didn’t want the resource or to subscribe to his email list, was “No thanks – I HATE making money!!!”

He’s not alone in using guilt-based tactics to grow his business, but his opt-in box left me with a sour taste in my mouth.

Hey, I like making money as much as the next guy (or gal). I talk about it a lot in my content (just yesterday I wrote about being an unapologetic capitalist).

However I’m not under the illusion that because someone doesn’t consume my resources that it automatically means that they hate making money.

I see the same kind of stuff going on when coaches offer high-price packages, say $5,000 or $10,000 ones.

They often guilt the prospect into thinking that if they aren’t in a position to buy it ASAP (or aren’t willing to sell a body part or their first-born child to afford it) it means that they’re unmotivated slobs who don’t believe in themselves and will never make it.

Let’s be real: $5,000 or $10,000 is a lot of money for most people – and if given the choice between paying for a coaching package or covering their mortgage, their kid’s braces, or fixing their roof, most people aren’t going to go with the coaching package.

This brings me to a change that I just made this week for my “10 Clients In 90 Days” program.

10C90D has been selling for $5,000 to $6,000 (depending on whether the person chooses the one-pay or three month payment option) and in that time I’ve come across a lot of coaches who really wanted it but just weren’t in a position to put that money out all at once.

Rather than scolding them with “You must hate money!”, I’ve decided to do something to make it work for their budgets so they can benefit from it but also eat and have a roof over their heads at the same time:

Instead of only having a one-pay option for $4995 or three monthly instalments at $1995 per month, I’ve just created an option where the coach can spread the payments over a full year to lower them dramatically.

By spreading them out over 12 months, it lowers the monthly payment to $497 and makes it do-able for a lot more coaches. This will give them 12 months to get rolling with clients and revenue coming in.

If you’d like to put 10C90D to work for you with this new payment option, you can get started here:

PS: If you want to book a chat to see if 10C90D is a good fit for you, you can do it here:

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