I just finished reading Ryan Holiday’s new book, “Stillness Is The Key”.

Throughout it, he gives examples of famous (and not-so-famous) people throughout history who faced challenging times but were able to embrace stillness to come out on top.

My favourite story from it was about John F. Kennedy, who had the fate of the world in his hands during The Cuban Missile Crisis, but didn’t lose his cool.

By embracing stillness, JFK likely saved millions of lives during that event …

The book is a “must-read” for coaches being hammered by all of the noise and distractions in the online space rushing at them like missiles.

I guess you could call it a “Coaching Missile Crisis”?

Anyways, as I was reading the book I was reminded of a conversation that I had with Greg Kilwein recently.

Greg told me (I’m paraphrasing here):

“The key for coaches is to shut out the noise, stop grasping at puzzle pieces and duct taping their strategy, and start treating their business like a machine”

You might not hold the lives of millions of people in your hands, but building a coaching business is important and should be treated like it is.

If you’d like a way to shut out all of the noise in the coaching world and scale your business, you’ll be interested in the live training that Greg is doing on Tuesday.

You can save your seat for it here:


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