if you want to be successful at this coaching thing, you need to stay in front of people.
A lot.
But if you think that every post and every email has to be some earth-shattering work of art, or give the meaning of life, you’re putting too much pressure on yourself!
Coaches who fret over every single piece of content aren’t going to be able to get much out into the world.
They’ll stress themselves out.
They won’t have fun, and what’s the sense of doing it if they aren’t?
This year some of my best posts (in terms of engagement and getting clients) have been short zingers that didn’t give the meaning of life.
They did help people though, so they got the job done.
I share a little breakdown of my highest-engaged post on pages 14 and 15 of the June issue of the Secret Coach Club newsletter. That little ditty was just six words, but did better than posts of mine that are hundreds of words.
And I’ll share why.
The newsletter goes to print in just a couple of days, and then it’s no longer available.
Get in on the action here:
