Who doesn’t love acronyms?
You can save a precious second or so with each use (which adds up to minutes every year!) and sound cool while saying them.
Here are some of my favourite acronyms in the coaching/online space:
-> FOMO (“Fear Of Missing Out”): although I’m not a fan of false urgency and severe arm-twisting tactics, deadlines do help with sales. For example, on the last day of every month I see a noticeable spike in new subscriptions for my print newsletter, and that’s because I make the deadline for each new issue at midnight on that day. FOMO is a powerful motivator …
-> KLT (“Know, Like, Trust”): consistently show up in your community and give value/share your expertise. This gives the opportunity for people to KLT you (and open their wallets to hire/buy from you)
I believe that I coined the following two (as far as I’m aware):
-> OTB (“On The Ball”): this means doing the things that you committed to, like sending that email that you promised someone you’d get to them by the end of the day. Or showing up to appointments at the agreed upon time (It should be common sense, but I’ve come across a lot of coaches who can’t manage their calendars and miss scheduled appointments).
-> ABO (“Always Be Offering”): You should be consistently inviting prospects to take the next step with you. It doesn’t matter how good your content is, if you aren’t making these invitations you’re leaving a lot of money on the table.
Finally, I came across a new acronym while reading Dov Gordon’s Plenty Of Clients Manual recently:
-> HaRFO (“Hand-Raising Free Offer”): This is something that your ideal client wants for free (or for a very good deal).
Dov gives a complete explanation and sample HaRFOs on pages 46 and 47 of his manual …
The good news? Instead of paying the usual $97 that he used to charge for it, you can now get it for free.
If you’d like to add a cool new acronym to your vocabulary, and get help crafting your HaRFO, grab your copy here:
