(Podcast) Why Selling Tactics is a Race to the Bottom, with John Jantsch!

by | Jan 16, 2023 | Blog

Today I relased the 800th episode of the Natural Born Coaches podcast!

I have John Jantsch from Duct Tape Marketing on for this episode, and in it you’ll hear:

-What exactly is “Duct Tape Marketing” and the key concepts of this powerful marketing system

  • What changes John is currently seeing in the online coaching and marketing industry

-How he defines what a fractional CMO is and the way that this role can drastically change your efforts in strategy

-Tactics versus strategy explained…

-Why he recommends coaches guide the behaviour that their client wants to go through, instead of just selling …

You can give it a listen here:


P.S: If you’d like to learn how to build an insanely profitable coaching or consulting practice without adding overhead, John is hosting a live training on Tuesday, January 24th at 4 pm EST, and you can grab your spot now here:


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