had Terri Levine back on the podcast today, and she talked about something she calls “The Conversion Equation”.
In this episode you’ll learn:
- What is a “core unique positioning statement” and how it helps you position yourself in the market differently from everyone else
- How to deal with common objections you’ll face in the coaching world
- Interrupting your audience, and what it really means to “cut through the noise”
- The way Terri’s career started, and how she was able to refine her coaching business after 27 years in the industry
- Social media is just that, social. Why your goal should be to engage and serve…
- The big changes in the coaching world that have happened since 2020, and the learning curve coaches have had to face since this time
Give it a listen here: