It’s been more than four years since I had Tom Poland on the Natural Born Coaches podcast, so i invited him back today …
This interview is all around lead generation, and especially the PREDICTABLE kind! We cover:
- The confidence you get when you have a steady flow of quality leads coming into your business
- Tips for utilizing the networks of others to invite potential clients into your world
- Why webinars can be such a highly valuable vehicle of warm leads
- Tom’s thoughts on the concept of having “skin in the game” and the reason this is critical to determining the medium through which you do your marketing
- A look at his own free book funnel and marketing strategy
- Short funnels versus multi-layer funnels, and what Tom discovered in his testing of the two …
Here’s the link to listen:
