Back in the late 1950’s, it became a fad to try to cram as many people into a phone booth as possible.
25 students set the record by managing to squeeze into a booth, but when the phone rang, no one was able to answer the call!
What can a strange fad from almost 60 years ago possibly teach the coaches of today?
Like those eager phone booth stuffers, coaches often try to squeeze as much as humanly possible into their offerings.
They think that more stuff means more value, so they keep packing it in to justify their price.
More videos. More PDFs. More cheatsheets. More checklists. More audios. And on and on.
Don’t overwhelm your people with so much that they don’t do anything. The “deer caught in headlights” look from them isn’t good.
It should be quality over quantity.
When I launched Secret Coach Club, I was determined to use a minimalistic approach that stressed results above all else:
– Subscribers get a 16 page PRINT newsletter with my best stuff. You can read it in 10 minutes while drinking your coffee, and have plenty of time to put all the goodness into action.
– The online trainings with me and my special guests are pure gold and no time is being wasted on fluff, pitching you or on BS.
– Club members get to “pick my brain” by email. I answered one new subscriber this past weekend with a very short email that solved her problem quickly (when you help them get results, they don’t care about the size)
It’s month-to-month. No long-term commitment, you can leave whenever you want (but I can’t see you ever wanting to do that)
Lock in your early bird pricing (forever) here:
