As a coach, you might think that you’re selling a program or service …
Think again!
Kae Wagner made a good point about this, telling me:
“As a Coach, you and your program or unique process are the product/service.
You are what people buy!
They are buying you to help them solve a problem and get sustainable results.
They are buying you for your unique and differentiated solutions.
When you are the brand, you make a promise, a brand promise, to provide a solution for a problem …”
Kae is a personal branding specialist and she knows that personal branding takes the friction out of the buying process.
She’ll be laying out a strategy you can use to solidify your personal brand in a live webinar she’s doing next Tuesday, May 21st called “Personal Branding: The Coach’s Secret To Getting Clients”
(She’s also doing a live reveal during the webinar of a branding exercise she did for me)
Save your seat for it here:
