Variety is the spice of life (and business)
The online coaching world has remarkably little variety considering the number of people in it. It seems like the business plan of choice nowadays is to find a coach who's successful, and then do your best impersonation of that person. This leads to a lot of pale...
Interview on Get On Your Quest
I was a guest on Thuy Pham's podcast, where I talked about how I create content without burning out and how to start a business with a limited budget. Have a listen here: www.freshlybakedbrand.com/44-coaching-with-marc-mawhinney/
Interview on Heartrepreneur Radio
I stopped by Terri Levine's show recently to share how coaches can get more clients without any paid advertising. Listen in here! www.heartrepreneur.com/heartrepreneur-radio-episode-102-becoming-natural-born-coaches-without-paid-advertising-with-marc-mawhinney/
This coach dominates page one of Google for her niche
If I had a dollar for every time I heard the word "niche", I'd be writing this from my palace on a private island. If you've spent any amount of time in the coaching world, chances are you've heard a lot about niching too. Although it's a contender for "the most...
How to stand out from the crowd
Things are noisy online, and it's not easy to stand out from the crowd of online entrepreneurs. So I just released a new podcast episode where I show how you can do it: www.TheMarcShow.com/episode-33
The most-engaging email I ever wrote
Last year I sent an email out to my list which generated way more feedback than usual. Whereas I normally get a handful of replies from subscribers for each email, this one got five times as many as usual. I made a mental note of it, but didn't think much more about...
Urgency
Today is St.Jean Baptiste Day, a day of celebration in Quebec. It's also a reminder to other Canadians that Quebec almost voted to separate from our country back in October 1995. In the sovereignty referendum that year, the "No" side squeaked by with a razor-thin...
Clients for life?
I was recently chatting with Tim Brownson, and he made a great point about coaching clients. He said that while it'd be nice to have a client work with you forever, that's probably not in the cards. It doesn't mean that you're a bad coach or anything, but that it's...
How to change their minds
I'm reading an interesting book right now. It's called How To Change Your Mind, by Michael Pollan, and it's all about psychedelic drugs like LSD and the effect that they have on the human brain. Pollan tells the story of one LSD researcher who in the 1980's hatched a...
This is a bargain for growing your coaching business
Someone on Facebook recently questioned the pricing of my Secret Coach Club newsletter, which is $97/month (or $497 for an annual subscription). She said: "With all due respect, Marc ... $97 each issue? What? I had to check to make sure I wasn't reading that...