How to defend yourself from online copycats
Any red-blooded (or I should say, cold-blooded) Canadian knows about Tim Hortons. It's a big coffee and donut chain here (the "Dunkin' Donuts" of the Great White North). It's a national institution - right up there with hockey, the RCMP, beavers, and maple syrup....
Sneak Peek inside the October issue of Secret Coach Club
The October issue of the Secret Coach Club newsletter goes to the printer tonight, and here's a sneak peek of what's inside this month's pages: -> "How To Get More People Opening Their Wallets For You By Shifting Your 'Free/Paid Line'!" -> "Don Draper's Guide To...
A must-watch movie for coaches
Let me tell you about a movie that I consider a "must-watch" for coaches (or anyone doing business). You'd think that I'd name an uplifting, motivational, Hallmark-type movie that gives the viewer the warm and fuzzies, but it's not. The movie is Bulworth. It stars...
A nifty little content creation trick
One of the most common questions that I get from coaches is about content creation. There are 365 days every year (not including leap years), and when you're on multiple social media platforms that means a lot of content to get out into the world. So people ask me how...
A powerful lesson from a mad man
I'm not a big television watcher. You won't catch me binge-watching many series, but I have plowed through a few. I watched LOST religiously back in the old days (when we didn't have the luxury of binge-watching on Netflix). That show is hard enough to consume if...
Whose line is it anyways?
There's an important line for coaches to draw: It's the "Free/Paid Line". The FPL separates what you give away for free, and what you charge for. Unfortunately, most coaches set the line far too close to the "free" side. They feel like they have to give everything...
How long will it take?
A question from someone who's coming to the live training about my daily email system this Thursday: "How long until I see results from it?" My thoughts: You can't expect to send two or three days of emails to your list and see people beating down your door. On the...
Three daily email objections
Whenever I talk with entrepreneurs about emailing their lists daily, I'm met with one of three objections: - "Email is dead!" (no, it's not) - "I'll run out of things to write about!" (not at all, once you know what to do) - "People will unsubscribe!" (some will, but...
Muhammad Ali’s stolen bike
There are a lot of ups and downs when running any business. I warn new coaches not to expect every day to be sunshine, lollipops and rainbows. Hopefully they get more good days than bad ones, but it's not uncommon to experience soaring highs and crushing lows in every...
Interview on Market Your Business Like A Pro
In this interview on Ken Countess' show, I talk about marketing (and especially daily emails). Send your earbuds over here to have a listen: https://www.podbean.com/media/share/pb-n2jij-9a64fc
