The one thing I’d like to see more coaches study …
If I can convince more coaches to study copywriting, I'll die a happy man. With this in mind, I had Adil Amarsi on "Natural Born Coaches' today. Adil is an entrepreneur, speaker, podcaster and author who teaches a unique brand of old school direct response marketing...
How to get lucky on St.Patrick’s Day
Since it's St. Patrick's Day, and we Mawhinneys are Irish, I felt obligated to write something Irish-y. Let's talk about a funny scene from the movie "Dodgeball", which is based around a popular Irish phrase - "The Luck of the Irish": In the scene, the good guys are...
Question: are questions questionable social media posts?
Someone was triggered by a question that I posted on Facebook the other day. It wasn't the question that was offensive to her (it was a pretty vanilla one), it was the fact that I had the nerve to ask a question on my social media account. Her comment: "Asking people...
What coaches can learn from an 81 year old janitor
n 1973, an 81 year old hospital janitor named Henry Darger died in Chicago. To the outside world, the reclusive man didn't seem to have done much with his life. But when his apartment was cleaned out, some amazing things were discovered. One was an unpublished...
Getting clients 30,000 feet in the air
The other day I asked a question on Facebook: "The Law of Attraction: hogwash or legit?" A lot of people gave their thoughts, which went across the board from it being complete nonsense to it being 100% legit and as solid as the law of gravity. But others were in the...
This works for veteran coaches and for newbies
I recently received a testimonial from Dr. Tianna Conte (a 40 year veteran in the personal development space) who's currently going through my "10 Clients In 90 Days" program: ===== "Many people have heard the phrase 'under-promise and over-deliver'. How many times...
She wasn’t amused …
A Hooters restaurant in Florida once had a competition for its waitresses. Whichever one sold the most beer for that month would win a "Toyota" (the contest was described verbally, never in writing - which becomes important later). When the month was finished they...
When life gives you lemons …
After interviewing about 600 coaches in the last 4+ years for my podcast, I thought I'd heard it all. But I've never heard a story like Sara Schulting-Kranz's. She had to overcome unspeakable challenges and trauma in her life, but she used her history to build a...
How To Lose 50 Pounds Without Exercising
Full disclosure: I haven't gotten into the Marie Kondo craze. If I'm going to take time to unwind and watch Netflix after a long day, it won't be with a show about tidying my closets. But when I look at my business and what I've been doing lately, I see that maybe...
To pay for referrals or not to pay for referrals, that is the question
A common debate in the coaching world: "Should coaches pay for referrals?" Those who are against it usually claim that it cheapens the referral (or somehow makes it "dirty") I disagree. As long as the referral is done because it's the right fit, and not just because...