A cure for the summertime blues
Summer likes to play head games with coaches. A lot of potential clients seem to go MIA, posting pics of their trips to the cottage and the beach, and it's easy to think that everyone is off-the-grid until September. It can all get a little frustrating, and lead to...
How to really move the needle for your business
A few years back I had an interesting chat with a fellow coach. He wanted to offer some stuff on Patreon to get recurring revenue coming in, and was curious what I thought about his plan. His idea was to sell a bunch of little things on the crowdfunding site: so for...
Take a licking and keep on ticking
I've been spending the last few days talking about super hero stuff and how it relates to coaches. Sticking with that, let's talk about another super hero movie: "Kick-Ass". It's about a teenager named Dave who wonders why there aren't any super heroes in the real...
When the world is too big
There's a scene "Man of Steel" where a young Clark Kent (before he became Superman) is struggling with his powers. As he sits in his classroom, his X-ray vision kicks in and he sees the skeletons of his teacher and classmates. Then his super-hearing starts up, and he...
It’s a bird, it’s a plane …
Successful coaches have superpowers. I don't mean x-ray vision, super-strength, or flight, although those would be pretty cool. And they aren't wearing spandex suits, capes, or masks and fighting crime in their cities. I mean they have certain things that they do...
The International Man of Memory stops by Natural Born Coaches today
I had Chester Santos on the podcast today. Chester is known as "The International Man of Memory" (not to be confused with Austin Powers, International Man of Mystery). He's a United States Memory Champion and widely-regarded as the world’s leading memory skills...
A weird little trick to become a super reader
A few years back, a client and I got talking about our love of listening to podcasts and audiobooks. During our conversation, he told me that he always listens to material at double the normal speed, and suggested that I try doing the 2x thing as well. I told him that...
Five of my favourite podcast episodes from 2019
This month I'm putting a big push on to get more reviews for my podcast, but I realize that not everyone following me has listened to an episode before. So I've pulled together five of my favourite episodes from 2019 (note: it doesn't mean that I didn't enjoy the...
My July push for Apple Podcasts reviews
I admit that I'm not as obsessive about my podcast, "Natural Born Coaches", as other hosts are about their shows. Many think it's the end of the world if their show doesn't make Apple's "New & Noteworthy" list … They refresh their dashboards every hour and pull...
If your market is stale, here’s a solution
I love organic marketing, but there is a challenge that can pop up with it: A stale market. Having the same set of eyeballs on your stuff every day is great, but unless you're consistently creating new offerings then some prospects who already bought won't be able to...
