How to sell more toothpaste
A quick story about thinking outside the box: Back in the 1950's, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost. He offered to sell the idea to the company for $100,000,...
(Podcast) Creating Anti-Boring Content!
If you'd like to learn how to write content that doesn't put people to sleep, check out the brand spankin' new episode of Natural Born Coaches that just popped out of the oven. My guest is Deborah Ager, writing coach and the founder of the Stories That Sell...
Streeeeeetching your mind
A quote from Oliver Wendell Holmes Jr: "Man's mind stretched to a new idea never goes back to its original dimensions". If you're always hanging around the same people, or watching and reading the same stuff, you aren't being exposed to new ideas and you won't grow....
Cal Ripken Jr. and consistency
I love baseball. I've been a big Toronto Blue Jays fan my whole life, but when I was a kid I admired what Cal Ripken Jr. of the rival Baltimore Orioles was doing. In 1995, Ripken broke what was believed to be an “unbreakable record” – Lou Gehrig’s 2,130 consecutive...
Here’s my entrepreneurial superpower (and how you can get it)
During a podcast interview, I was asked: "What's your entrepreneurial superpower?" It was a no-brainer for me. I instantly answered with … Consistency! As of today I've released almost 700 episodes of my podcast, sent emails to my list for over 1750 consecutive days,...
How to become the “sought after” coach in your industry
Later today I'll be joining MIke McMahon and Doresa Ibrahim for their live training, "How To Become The 'Sought After' Coach In Your Industry. Here are what a few of their clients had to say about it: Deon Liebenberg (CEO, About Marketing): "Mike is a caring person...
That dirty, stinkin’ word “bribe”
I once sent out an email offering a bribe to get people to attend a webinar I was hosting. Someone replied that she objected to the word "bribe", since it apparently felt dirty (as if I was meeting her in a shadowy parking garage with a bag of unmarked bills)...
Understanding the “Free/Paid Line”
One of the most important, yet least understood, concepts for coaches is the “Free/Paid Line”. The FPL separates what you give away for free, and what you charge for. Unfortunately, most coaches set the line far too close to the “free” side. They feel like they have...
(Podcast) Blowing Your Own Horn!
Since so many coaches struggle with "blowing their horns" and talking about their successes, I had Mike McMahon and Doresa Ibrahim on the podcast today to talk about that. In this episode you'll learn: Mike and Doresa reveal what’s behind the fears behind talking and...
Why listen to Mike?
This Thursday I'll be attending a live training that Mike McMahon and Doresa Ibrahim are doing for coaches. Why am I going? And why am I encouraging other coaches to check it out? I've known Mike for a number of years and he has a proven track record in helping...