HELPING COACHES GET MORE CLIENTS SINCE 2014!

Many years ago I was a member of a popular Facebook group for coaches that had about 4,000 members. Things were going well with it, but then the group owners took their eyes off the ball … They stopped moderating the group, and they weren't around to delete a flood of...

If you aren’t getting a return on investment from your Facebook group, you have two options: 1) fix it, or… 2) kill the group and do something that's giving you an ROI! Since I'm a big believer in the power of Facebook groups, I hope you go with option #1 … If so...

Want to know how I grew my Facebook group to 23,000+ members that generates over six figures/year without any ad spend? That's a tough question to answer in a short email or social media post … So I've decided to make the July issue of my Secret Coach Club hard copy...

If you feel like your social media engagement could use a shot in the arm, check out the interview with Mike Wayne that just went live. I've been connected with Mike for some time, and I've seen how engaging (and entertaining) his social media is! In this episode...

John Wooden had a unique strategy for recruiting players to UCLA: Instead of drooling and begging them to come play for him like other coaches did, he let them make the first move. He didn't want to twist a student's arm to play for his team and figured that if the...

There are lots of templates and scripts for sale out there to help you create content. It might sound like a great way to do it - just "plug and play" - but in my experience it doesn't work. You lose your originality, and come across sounding like everyone else. I see...

I once sent an email to my list that received a shocked response from one subscriber … The subject line that offended her: "There's more than one way to skin a cat" My email wasn't literally about taking the skin off a cute little feline (I thought that was obvious),...

There’s a story I’ll never forget about Bruce Lee raising his fees for martial arts lessons: His hairstylist, Jay Sebring, gave him a list of Hollywood stars to approach about working with him. Shortly after, he asked Lee how he made out with the list … He told him...

Yesterday was the official start of summer here in North America, and it got me thinking about something: Summer likes to play head games with coaches, and all entrepreneurs … A lot of potential clients seem to go MIA, posting pics of their trips to the cottage and...

I once heard about a crazy marketing strategy that involved toothpaste. Back in the 1950's, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost. He offered to sell the idea to...