The Hero’s Journey
Let’s talk about “The Hero’s Journey”. The phrase was coined by Joseph Campbell, and some of the biggest blockbuster films in history (Star Wars, The Matrix, The Lord of the Rings) follow the concept. In these stories, the hero embarks on a journey consisting of...
The Poison Garden
There's a strange place in the UK called "The Poison Garden". It's in Alnwick, and visitors are welcomed by an ominous warning: "These plants can kill" (People are forbidden to touch any of the plants, for obvious reasons) Although this garden was started in 2005,...
How to push time-wasters out of your orbit (and draw gung-ho clients to you)
My son and I enjoy playing Plants vs. Zombies on our phones. In it, a non-stop horde of zombies move towards your house, and you have to use a variety of weaponized plants to fend them off. The online space can feel a bit like this, with "zombies" (brainpickers and...
Walking the walk
A debate in the coaching world: Does a coach have to have achieved something to be able to help a client achieve that same goal? For example, should a fitness coach be extremely healthy? Does a weight loss coach have to have lost a lot of weight in the past to help...
Dublin hotel owner vs. freebie seekers!!!
A dispute between a freebie-seeking vlogger and a hotel owner in Dublin once went viral … This social media influencer emailed the owner, Paul Stenson, asking for a free 5-night stay in exchange for her putting out nice words about it. Stenson sent back a...
When you attack successful people, you hurt yourself
It's not all sunshine, lollipops, and roses for successful people. I'm seeing a trend where successful people are being attacked for being … successful. I know this has probably happened throughout history - you just didn't hear about it as much since there was no...
This could give you carpal tunnel … and more coaching clients!
A message that I once received from Secret Coach Club subscriber Martin: "Read every page, my wrist hurts lol and now I can go sleep. Some really nice stuff in here and I really connected with a lot of it. Will be considering a yearly subscription …" Although I feel...
The dangerous temptation to coast
Years ago I read a book by someone who achieved a lot of success in the personal development space. Back then he was a big deal, his name was all over the place. But when I Google him nowadays, he doesn't seem to have much going on. I'm not saying that you can't find...
The mental cost of not having enough coaching clients
I once read a book called “Utopia For Realists” (by Rutger Bregman) that talked about the negative impacts of poverty, and how it can drop a person’s IQ. The author wasn’t saying that poor people are stupid, but that they have to use up more of their mental bandwidth...
I won’t sugarcoat things
Building a successful coaching business isn't easy. Instead of sugarcoating it, and claiming that there's a magic formula that will let you do it while working five minutes a week while sipping wine in your hot tub, I'd rather keep it real. I guess I'm a lot like the...
