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OTB

by | Feb 12, 2026 | Blog

When someone books a call with you, do you actually show up?

Sounds obvious, right?

But you’d be shocked how many coaches ghost on scheduled calls.

I call this being OTB, or “on the ball.”

It means doing things when you’re supposed to do them (crazy concept, I know!)

A coach recently booked a call with me … and he didn’t show up.

Two days later sent a casual “sorry, I had a conflict” email asking to reschedule.

I said no.

Not because I’m a jerk – but because if you can’t respect my time for a free strategy call I don’t expect you to respect future calls.

My rule:

I wait 5 minutes for our scheduled time.

That’s it – after that, I’m gone.

Some coaches wait 10 minutes. Fine. But I’m not sitting around for 20 or 40 minutes like I used to back when I first started online.

Here’s the thing – if you show up when you say you will, you immediately separate yourself from a huge chunk of coaches who don’t.

In my latest Natural Born Coaches episode, I break down this and other acronyms that’ll help your coaching business.

Here’s the link:

https://www.naturalborncoaches.com/podcasts/episode-960-four-essential-acronyms-every-coach-needs-to-know-to-build-a-coaching-business

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