Life isn’t all sunshine, lollipops and rainbows for online influencers.
You’d think that having a bunch of YouTube subscribers or Instagram followers would automatically mean that they’re millionaires and living the high life, but a lot of those people are struggling (despite the picture that their staged videos and photos in exotic locations paint).
(For example, one stat from Bloomberg claimed that 96.5% of YouTubers don’t monetize enough to cross the US poverty line, and I’ve heard equally pitiful stats about Instagram …)
I’d argue that a lot of online entrepreneurs are obsessed with the wrong metrics.
They spend their time pulling their hair and biting their fingernails over things like hits on their websites, number of podcast downloads, open rates for their emails, and followers/”likes” on their social media.
While it’s better to have a larger audience than a smaller one (it’s hard to make a go of it with just 11 podcast downloads per month, or 77 followers on social media), at the end of the day the only thing that matters is …
How much revenue came in!
Gary Halbert coined a great acronym called “HITS”, which stands for “How Idiots Track Success”, and more people would see success if they focused on how much they made in sales instead of vanity metrics.
At the end of the day, you can’t pay your bills with “hits” …
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