If you’re subscribed to any number of lists, your inbox has been filled with “eye-popping” sales for Black Friday and Cyber Monday over the last few days.

It’s probably the same with your social media feeds …

You’re hearing things like:

– “80% off!”
– “90% off!!”
– “95% off!!! … you’re CRAZY if you don’t buy this!”
– “Heck, we’ll pay you to buy our stuff!”

This isn’t limited to the Wal-Mart’s and Best Buy’s of the world … it’s common in the coaching world, too.

I’m not jumping into the Black Friday sale this year, and come to think of it I haven’t taken part any year.

When it comes to business, I don’t do things just because others “are doing it that way”. I like to be different, and stand out from the crowd as much as possible (like my friend Rivers Corbett likes to say, “zag while others zig”).

That’s not to say that I’m not selling anything this week:

The December issue of Secret Coach Club is going to the printer tomorrow night, and although it’s not being discounted it will bring more revenue into your coaching business.

You can subscribe at the non-discounted, full-price rate here:


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