What does it really take to build a tribe from scratch when you don’t have a list, a budget for ads, or the minimum followers to play the summit game?
Tom Matzen (who co-founded Thousand Person Tribe with Catharine O’Leary) is my guest on the Natural Born Coaches podcast today, and he breaks down why most coaches are building their audiences the wrong way, and what the journey from audience to community to tribe actually looks like.
What you’ll hear in this episode:
-Why Tom says social media is where you waste time and energy, not where you build a tribe.
-The catch-22 that keeps early-stage coaches stuck and how Thousand Person Tribe was built to solve that.
-The three-stage journey from audience to community to tribe, and what most coaches get wrong by skipping straight to selling.
-Why being contrarian can get you likes and hate mail but not clients, and the one coach Tom holds up as the right way to do it.
-How he uses free event invitations to move people from community to tribe without making a single sales pitch.
-Why “transparency is the new black” and the cautionary tale of the influencer who faked his 9-to-5 and paid the price for it.
-The giveaway Tom and Catharine are running exclusively for my audience, and how one lucky coach could walk away with 1,000 free leads …
Listen to it here!
PS: Don’t miss your chance to win 1,000 leads for your business! Join Tom and I live on Tuesday, June 30th at 3 PM EST for the 1,000 lead draw – but you have to be there to win! Enter now by going here: