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(New Podcast) The Importance of Storytelling in Business

by | Jun 2, 2025 | Blog

I had Brigham Blackham as my guest on Natural Born Coaches today, and in this interview he shares how to use storytelling to get more clients!

In this episode:

  • The importance of storytelling in business, particularly for coaches, and the significance of alignment in your personal and professional life.
  • Brigham’s framework for storytelling, including identifying significant moments, translating those moments to the audience, setting an objective, reliving the story, and providing a clear call to action.
  • How his fear of losing his wife due to a cancer scare led him to prioritize his personal life and his career.
  • His experience of connecting with Sharon Lecter, highlighting the importance of heart-to-heart conversations and the potential for meaningful shifts in people’s lives.
  • How storytelling is essential for making information memorable and impactful, rather than just organizing it.

Give it a listen here:

https://www.naturalborncoaches.com/?p=23482

PS: We’re just a few days away from Karl Bryan’s “3 Clients In 72 Hours” live training that’s happening on Wednesday at 2 pm (Eastern Time). There won’t be a replay, so register to see it live by going here!

www.focused.com/jungle

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