I have Rachel Feldman, a 15-year coaching veteran and member of my mastermind, on the Natural Born Coaches podcast today to discuss the major shifts happening in the coaching industry!
In this episode, Rachel talks about navigating the trust recession, why the AI bubble is about to burst, the importance of authentic human connection, and the foundational strategies that still work today.
What you’ll hear in the episode:
- How the coaching landscape has drastically changed and why what worked organically 15 years ago requires a system to work right now.
- The impact of the trust recession we’re in and what people are truly craving at this time.
- Why Rachel says that long-form content isn’t dead …
- What she believes will happen with the “AI bubble” in the online space!
- Rachel’s thoughts on faceless brands and what is needed from you as a creator in order to authentically connect with your audience and buyers.
- The key reasons that your freebie needs to provide a quick win for those who download it.
- What happens to friction when you clarify research calls are not sales calls and offer a special gift …
- Rachel’s advice for finding out what your clients actually want versus what you think they need.
- The importance of naming your program correctly and how sometimes a simple tweak in messaging is all you need.
- A reminder that the foundational methods that worked 15 years ago still work today if you know what to focus on!
Here’s the link to give it a listen:
